Customer satisfaction surveys and voice of the customer

Make sense of your feedback with voice of the customer tools

Voice of the customer (VoC) tools are essential for businesses looking to stand out from the competition, deliver the best customer experiences, decrease customer turnover, and increase customer referrals. Unlock rich insights into customer behaviour and drive business growth.

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Our voice of the customer tools help you to:

  • Unlock insights into customer behaviour
  • Drive business growth
  • Reduce customer turnover
  • Boost customer referrals

...and a lot more

Unlock the power of our voice of the customer tools 

Get real insights into your customers through powerful VoC and survey tools that ensure your customer service is the best it can be

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Omnichannel customer satisfaction surveys

Launch omnichannel customer satisfaction surveys to deliver in-depth analysis and enable benchmarking. Collect detailed feedback from customers, improve business performance and use interaction details to deliver better coaching.

  • Capture customer data and improve customer experience, satisfaction, and retention metrics.
  • Recognise and reward agents who receive customer feedback.
  • Increase response rates by providing surveys to customers in their preferred channel.

Get the inside scoop on your customers' opinions

Measure and improve your customer service with customer satisfaction ratings and real-time analytics through performance reports and dashboards. Customer satisfaction surveys empower you to incorporate suggestions and make informed decisions. Collect and use customer feedback to build better relationships with your customers.

What Our Contact Centre Customers Are Saying...

Use customer satisfaction surveys to build a robust voice of the customer (VoC) program

  • Collect feedback in the moment with short, simple, relevant questions, with satisfaction ratings, NPS surveys and VOIP apps through digital channels like SMS or chat.
  • Analyse responses to identify trends and observe patterns with analytics to measure and understand the entire customer experience.
  • Take any necessary actions resulting from feedback and build the right processes around analysis of your data.

Benefits of customer satisfaction surveys:

  • Gather unbiased customer feedback on the communication channel of your choice (email, IVR, SMS, text)

  • Stay up-to-date on the latest industry trends with peer benchmarking

  • Proactively identify positive and negative behaviour patterns

  • Socialise feedback straight from the customer to the agent

Implementing customer satisfaction surveys in your contact centre

The backbone of a solid customer experience strategy depends strongly on the survey tools you have in place. The best way of finding out what your customers think is still by asking them. With the right distribution channels and a carefully selected set of survey questions and metrics, you can gauge customer experience and get the information you need to make every customer interaction a success.


Make customer satisfaction surveying accountable and actionable by linking feedback to a recent interaction within your contact centre and break it down to agent or minimum team level to ensure accountability. It’s only when you can see who or what is affecting customer satisfaction or NPS positively or negatively that you can do something about it.

Deliver 360-degree feedback to staff with instant post-call surveys and share results with advisors individually. Help your staff see that what they do makes a difference and identify the behaviours that have the best impact.

Empower your managers to improve effectiveness. By putting structured feedback back in the hands of your team leaders you can make it easier for them to access feedback directly from customers. This can help them focus on the factors that are really driving NPS and CSAT scores and let them pinpoint areas where agents or processes are under-performing.

Create a real-time information hub for your business by systematically sorting and sharing large volumes of customer responses. Help departments understand where processes are letting customers down, reduce avoidable calls into customer service teams and transform the contact centre from a cost centre to a business intelligence hub.

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Our team can offer trustworthy advice around the most advanced reporting, analytics, and customer engagement solutions and key strategies to adopt for delighted customers

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