Let's talk cookies!
This is the cookie policy (the ‘Policy’) for Route 101 Limited’s website; our ‘Website’. We, Route 101 Limited, are the Owner of this Website.
This Policy explains how we use cookies and similar tracking technologies on our Website. Cookies are small text files stored in your, the User's, browser when you access our Website. It allows us to recognise your device and store some information about your preferences or past actions, if necessary or consented to.
You can find more information about the individual cookies we use and the purposes for which we use them in the tables below:
Strictly necessary
We use strictly necessary cookies to keep your data secure while you use our Website. These cookies are required for purely technical reasons as our Website would not work properly without them. We do not need consent to set essential or ‘strictly necessary’ cookies
| Cookie Name | Purpose | Expires |
| __cf_bm | Bot management and security protection | 1 hour |
| _cfuvid | Session consistentcy and traffic management | Session |
| cookietest | Checks whether browser accepts cookies | Session |
| CookieConsent | Stores cookie consent preferences | Typically 1 year |
| __hs_opt_out | Stores visitor opt-out preference | 13 months |
| __hsrc | Determines if visitor restarted browser | Session |
| _GRECAPTCHA | Bot detection and spam prevention | 6 months |
| rc::a | Distinguishes humans from bots | Persistent |
| rc::b | Bot detection | Session |
| rc::c | Bot detection | Session |
| rc::f | Bot detection | Persistent |
| tC | Performance and content delivery support | Session |
| tMQ | CDN functionality | Session |
| tTDu | CDN functionality | Session |
| tTDe | CDN functionality | Session |
| tADu | CDN functionality | Session |
| tADe | CDN functionality | Session |
| tTEI | CDN functionality | Session |
| tAtE | CDN functionality | Session |
| tnsApp | Website application functionality | Session |
Functional
Our Website can work without functional cookies, but you will not be able to take advantage of some functionalities (for example, remembering the settings you have chosen between different visits).
| Cookie Name | Purpose | Expires |
| li_gc | Stores consent preferences for LinkedIn cookies | 6 months |
| lidc | Data centre routing and performance optimisation | 1 day |
| lang | Stores language preference | Varies |
| hubspot-modern-theme | Supports website theme functionality | Unknown |
| eid | Interactive demo tracking | 1 hour |
Analytic
We use analytic cookies to recognise and count the number of visitors and to see how visitors move around our website. This helps us to improve the way our website works, for example, by ensuring that you and other users are finding what you are looking for easily.
| Cookie Name | Purpose | Expires |
| __hstc | Main HubSpot visitor tracking cookie | 13 months |
| hubspotutk | Tracks visitor identity and form submissions | 13 months |
| _ga | Distinguishes unique visitors | 2 years |
| _ga_0V2HNJG84R | Persists session and user state | 2 years |
| AnalyticsSyncHistory | Synchronises LinkedIn analytics data | 30 days |
| hs-cta-interaction-* | Tracks interactions with HubSpot CTAs | Varies |
| HUBLYTICS_EVENTS_* | Website usage analytics events | Varies |
Advertisement
Advertisement cookies record your visit to our Website, the pages you have visited and the links you have followed. We will use this information to make our website and the possible advertising displayed on it more relevant to your interests. These are optional and we won’t use cookies to gather data for these purposes unless you tell us we can.
| Cookie Name | Purpose | Expires |
| _gcl_au | Measures ad campaign effectiveness | 3 months |
| bcookie | Browser identification for advertising and LinkedIn integrations | 1 year |
| li_sugr | Probabilistic matching for advertising purposes | 3 months |
| UserMatchHistory | Tracks LinkedIn Ads visitor behaviour | 30 days |
| __hmpl | Marketing and behavioural tracking | Varies |
How to provide or withdraw consent
You can provide or withdraw consent to the use of cookies and other technologies by setting your preferences within the cookie banner pop-up or by updating such preferences via the relevant consent-preferences widget accordingly, if available.
You may always switch off cookies in your browser settings, but according to the type of cookie your experience on our Website may vary. By switching off strictly necessary cookies, you may then not be able to access all or parts of our Website.
Third-party providers such as Google, Meta, LinkedIn, X may place cookies or social widgets on our Website. These providers process data under their own privacy policies. Most of the cookies here are third-party cookies that belong to another website than ours. To deactivate the use of third party (advertising) cookies, you may visit the relevant consumer page to manage the use of these types of cookies and opt in or out from their own cookie policy.
Legal information
This Policy has been prepared based on provisions of multiple sources, including the Data (Use and Access) Act 2025 and the UK General Data Protection Regulation.
This Policy relates solely to our Website, if not stated otherwise within this document.
This Policy does not affect your rights under any applicable data protection regulation. More information about how we process your personal data, what your rights as a data subject are can be found in our Privacy Policy.
Your privacy is important to us and we welcome your feedback. If you have any questions and want to talk about cookies, email us at info@route101.com.
Owner and Data Controller
Route 101 Limited,
The Conifers, Filton Road, Hambrook
Bristol
BS16 1QG
[Last Update: 06/08/2026]
