Route 101 helps an events and exhibition venue to future-proof its customer services before a major international event

The ACC Liverpool Group is a premier event management company that operates multiple state-of-the-art venues and exhibition spaces on behalf of the Liverpool City Council.

Since its inception in 2008, ACC Liverpool has been the leading event and exhibition venue in the area. As the business expanded, it faced challenges with legacy systems that limited its ability to fully meet the increasingly demanding needs of its customers.

Download the case study to find out how Route 101:

  • Deployed Zendesk to be used across the business for ticketing, marketing and customer feedback
  • Created several custom integrations with multiple existing platforms
  • Completed all work in time for Eurovision 2023
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