The partner behind retail’s most seamless customer journeys

Meet rising customer expectations, reduce operational friction, and empower your teams with a trusted, UK-based retail CCaaS partner.

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We’ve helped retailers achieve...

90% image
First reply time reduction

97% image
Answer rates

50%
Outbound calls increase

The retail reality

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Retail has never been more demanding. Customer expectations are rising while operational pressures intensify.

Whether you’re managing unpredictable contact volumes, fragmented journeys, or the complexity of omnichannel experiences, retail brands need a smarter, more resilient approach to CX.

Talk to an expert

Route 101 helps retailers elevate experience, reduce cost, and empower their people

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Omnichannel. One Experience.

Connected journeys for today’s shoppers.

Modern retail customers move between apps, websites, and social platforms, expecting consistent experiences across channels.

Route 101 helps retailers unify touchpoints, remove journey friction, and design tailored omnichannel strategies powered by smart integrations and real-time insight, so every experience feels cohesive and personalised.

Scale Without the Spend.

Smarter operations for a margin-tight world.

Route 101 helps retailers run smarter, more resilient operations. We combine consultancy, UK-based support, and hands-on optimisation to help you scale without adding cost or complexity.

By refining workflows and adding automation and AI where they create real impact, we reduce cost-to-serve while protecting performance and control.

Agents at Their Best.

Give your teams the tools they need to succeed.

Your agents represent your brand during the most complex customer interactions.

Route 101 gives them the clarity, guidance, and confidence they need to excel.

With unified workspaces, real-time support, training, and coaching, agents resolve issues faster, feel more supported, and deliver exceptional service.

See what’s possible

From disruptors to household names, leading retailers are transforming their customer experience with Route 101. Explore how we’ve helped brands scale smarter, serve faster, and deliver standout service without compromising on cost or quality.

Route 101 & TPRG Case Study


Theo Paphitis Retail Group: From Fragmented to Frictionless

TPRG, home to Boux Avenue, Ryman and Robert Dyas, needed a unified platform to simplify service across brands and channels. 

Route 101 delivered a full omnichannel transformation in just six weeks, integrating voice, email, chat and social messaging into a single system. 

As a result, customers across the group now benefit from faster, more consistent, and more personalised experiences.

Read the case study

Route 101 & Hancocks Case Study


Hancocks: Automation That Delivers Sweet Results

Hancocks’ agents were losing time switching between systems to answer simple order queries. 

Route 101 built a custom Zendesk integration with their ERP, streamlining workflows and automating ticket handling.

The results included a 90% reduction in initial response times, a 12% improvement in customer satisfaction, and a 41% increase in successfully meeting service level agreements.

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Route 101 & The Revel Collective Case Study


The Revel Collective: From Missed Calls to Max Coverage

The Revel Collective struggled with inconsistent service because each venue managed its own bookings and enquiries. Route 101 solved this by introducing a unified, cloud-based phone system that connects directly to their booking software.

This new setup brought features like intelligent call routing, voicemail transcription, and live reporting. Answer rates soared to 97%, average wait times fell by 40 seconds, and outbound calls rose by 50%.

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Join the conversation

Our events unite leaders, innovators, and professionals to exchange ideas, tackle challenges, and influence the future of customer experience in retail and beyond.

 
Route 101 Annual Conference 2026
 


Our flagship event returns in 2026, uniting CX leaders, innovators, and technology partners for a focused day of strategy and insight.

This year’s conference includes sessions on AI-driven customer service and automation, discussions on omnichannel journeys, loyalty, and personalisation, case studies from top brands, and networking opportunities with peers, partners, and Route 101 experts.

Register today

Ready to elevate your retail CX?

No matter if you’re preparing for busy seasons, creating a seamless customer experience, or equipping your agents to provide exceptional service, Route 101 can support you. Together, we can develop a smarter, stronger contact centre that makes a real impact where it counts most.

Book your strategy session