Join the Transformation & Innovation Group 

Perfecting Personalisation: How to Elevate Customer Satisfaction

Thursday, 6th June, 11:30 am - 1 pm [VIRTUAL]

Delivering personalised customer service is more crucial than ever as consumer expectations continue to soar. However, many organisations still struggle to effectively integrate their various customer engagement channels. By 2025, it's predicted that half of large businesses will still grapple with unifying these channels, resulting in disjointed customer experiences that hinder loyalty (Gartner, 2023).

The challenge for businesses is clear: How can we merge these disconnected experiences to craft a personalised customer journey? This will be the main focus of our upcoming T&I Group session, where we'll explore how to:

• Develop omnichannel strategies that create frictionless online and offline interactions 
• Anticipate customer needs with unified agent spaces
• Harness technologies like interaction analytics to measure customer satisfaction
• Deploy chatbots to automate personalised experiences at scale, adapting content to individual customer behaviours, and injecting it with a unique personality to connect with users on a human level
• Handle customer data responsibly and encourage feedback
  
  

This session is ideal for those seeking to discuss best-practice approaches, automate personalisation at scale and drive a more cohesive customer experience. Register now!

About the Transformation and Innovation Group
Exploring the technological advances and digital approaches that are changing service models across all industries, Route 101 and the SWCCF and NCCF Transformation and Innovation Group will discuss the emerging strategic priorities and the tools and techniques leaders must adopt to secure an operational advantage.