Zendesk CX Trends 2026 Report: Building Competitive Edge with Contextual Intelligence

Zendesk’s latest CX Trends Report shows how AI is reshaping customer experience. With insights from more than 11,000 consumers and CX leaders across 22 countries, the report highlights how contextual intelligence is becoming the new standard for smarter, faster, and more personalised support.

Key themes include:

  • Memory-rich AI that understands history and preferences to deliver truly personalised interactions

  • Instant, AI-led self-service as a core expectation

  • Multimodal support, bringing together text, voice, and video in one place

  • Prompt-driven analytics that open up real-time insights across teams

  • Greater transparency, giving customers clarity on how AI-led decisions are made

Download the report to explore how leading organisations are using AI to shape a more intuitive and context-aware customer experience.

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