The Zendesk AI Effect Report 2025

Organisations are rapidly transforming CX through the adoption of AI, with tangible benefits for both teams and customers. But what does this transformation look like in practice? To answer this, Zendesk surveyed approximately 1,700 users of AI for customer experience - including 350 Zendesk customers - across the United States, Brazil, United Kingdom, and Australia. The research explores the real impact of AI tools on CX roles and organisations, uncovering the business value and operational changes brought by service-specific AI solutions.

The findings reveal how Zendesk customers are gaining time back to improve service with creativity and precision, achieving extraordinary results and outpacing their competition. Having moved beyond pilot phases, these organisations are now scaling their AI strategies across the business, reinvesting gains to drive further growth and innovation.

Download the report to discover:

  • How AI delivers improved service quality, productivity, and ROI
  • The measurable impact of AI on customer satisfaction and operational efficiency
  • Key metrics and insights for CX leaders, admins, and agents
  • Practical steps to achieve the Zendesk AI Effect in your organisation
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