UK Tourist Attraction Optimises The Help Centre and Transforms Customer Interactions

Longleat Enterprises operates diverse tourist attractions at Longleat Safari Park and the cave exhibit at Cheddar Gorge and manages associated activities at both sites.

The contact centre aids with bookings and other service queries and supports customers across voice and email channels. Whilst the business had a subscription with Zendesk, the team weren’t sure how to get the most from it or the true extent of the platform’s capabilities.

In order to give Longleat Enterprises the capabilities they needed to manage peaks in customer demand around their events and enable them to serve their customers better across multiple channels, the Route 101 team undertook a complete overhaul of the existing Zendesk instance.

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