Explore the latest thinking in customer experience

Browse expert guides, industry research, customer stories and practical advice focused on customer experience, AI and contact centre innovation. Whatever challenge you're looking to solve, you'll find insights to help you take the next step.

The New Zendesk IT Playbook: Transforming IT Service with AI

06 July 2026

The New Zendesk IT Playbook: Transforming IT Service with AI

How CX Leaders Can Regain Control

01 July 2026

How CX Leaders Can Regain Control

Bridging the Citizen Experience Gap

25 June 2026

Bridging the Citizen Experience Gap

Zendesk Agentic Service Playbook

15 May 2026

Zendesk Agentic Service Playbook

The CX Persona Guide

07 May 2026

The CX Persona Guide

Beyond Demographics:  Customer Contact Personas  Shaping UK Service Expectations

07 May 2026

Beyond Demographics: Customer Contact Personas Shaping UK Service Expectations

The Vertical View:  UK Transport & Travel Contact Centres 2026

30 April 2026

The Vertical View: UK Transport & Travel Contact Centres 2026

How Retail CX Leaders Can Regain Control: A Route 101 POV

17 March 2026

How Retail CX Leaders Can Regain Control: A Route 101 POV

Top 4 Questions Retail CX Leaders Are Asking In 2026

03 March 2026

Top 4 Questions Retail CX Leaders Are Asking In 2026

Zendesk CX Trends 2026 Report: Building Competitive Edge with Contextual Intelligence

19 November 2025

Zendesk CX Trends 2026 Report: Building Competitive Edge with Contextual Intelligence

NiCE CX Trends 2026 Report: Top 10 Strategic Insights

19 November 2025

NiCE CX Trends 2026 Report: Top 10 Strategic Insights

Gartner® Magic Quadrant™ Report 2025

19 November 2025

Gartner® Magic Quadrant™ Report 2025

The Zendesk AI Effect Report 2025

29 September 2025

The Zendesk AI Effect Report 2025

The Total Economic Impact of Zendesk: A Forrester Report 2025

11 July 2025

The Total Economic Impact of Zendesk: A Forrester Report 2025

PolyAI Report: AI in Customer Service Trends 2025

23 May 2025

PolyAI Report: AI in Customer Service Trends 2025

Calabrio State of the Contact Centre Report 2025

26 March 2025

Calabrio State of the Contact Centre Report 2025

Gartner Magic Quadrant for CCaaS 2024

20 February 2025

Gartner Magic Quadrant for CCaaS 2024

Zendesk CX Trends 2025 Report: Surge Ahead with Human-Centric AI

12 February 2025

Zendesk CX Trends 2025 Report: Surge Ahead with Human-Centric AI

Calabrio Voice of the Agent Report 2025

12 February 2025

Calabrio Voice of the Agent Report 2025

Building a Future-Ready Contact Centre with Knowledge Base

12 November 2024

Building a Future-Ready Contact Centre with Knowledge Base

CCMA Research Initiative Supported by Route 101: Navigating the AI Seascape

01 July 2024

CCMA Research Initiative Supported by Route 101: Navigating the AI Seascape

Perfecting Personalisation: How to Elevate Customer Satisfaction 2024

19 June 2024

Perfecting Personalisation: How to Elevate Customer Satisfaction 2024

Building Resilience in Contact Centres: Strategies for Tackling Agent Burnout 2024

26 March 2024

Building Resilience in Contact Centres: Strategies for Tackling Agent Burnout 2024

Gartner Magic Quadrant for CCaaS 2023

08 March 2024

Gartner Magic Quadrant for CCaaS 2023

Zendesk CX Trends 2024 Report: Unlock the Power of Intelligent CX

07 March 2024

Zendesk CX Trends 2024 Report: Unlock the Power of Intelligent CX

Achieve Consumer Duty Compliance And Fair Outcomes With Artificial Intelligence

26 May 2023

Achieve Consumer Duty Compliance And Fair Outcomes With Artificial Intelligence

Zendesk Trends 2023: Consumers Expect AI to Radically Transform Service

25 May 2023

Zendesk Trends 2023: Consumers Expect AI to Radically Transform Service

New Research: Navigating the Technology Seascape

20 April 2023

New Research: Navigating the Technology Seascape

Building a Credible Business Case for Contact Centre Transformation

01 April 2023

Building a Credible Business Case for Contact Centre Transformation

NICE named CCaaS leader in The Forrester Wave Q1 2023

28 March 2023

NICE named CCaaS leader in The Forrester Wave Q1 2023

Zendesk CX Trends Report 2023

07 March 2023

Zendesk CX Trends Report 2023

Financial Services CX Trends 2022

13 January 2023

Financial Services CX Trends 2022

The Innovator's Guide to the Digital-First Contact Centre

12 January 2023

The Innovator's Guide to the Digital-First Contact Centre

Government CX Trends 2022

01 October 2022

Government CX Trends 2022

Retail CX Trends 2022

01 September 2022

Retail CX Trends 2022

Gartner Magic Quadrant for CCaaS 2022

15 August 2022

Gartner Magic Quadrant for CCaaS 2022

Boost your Contact Centre Efficiency with RPA

27 January 2022

Boost your Contact Centre Efficiency with RPA

Zendesk CX Trends Report 2022

19 January 2022

Zendesk CX Trends Report 2022

The State of CX Maturity among SMBs

19 October 2021

The State of CX Maturity among SMBs

The State of CX Maturity among Midsize and Enterprise Companies

18 October 2021

The State of CX Maturity among Midsize and Enterprise Companies

Retailers: Level Up Your Customer Experience in a Changing World (eBook)

20 September 2021

Retailers: Level Up Your Customer Experience in a Changing World (eBook)

Gartner Magic Quadrant CCaaS 2021

23 August 2021

Gartner Magic Quadrant CCaaS 2021

2021 Employee Experience Trends Report - Zendesk

22 July 2021

2021 Employee Experience Trends Report - Zendesk

The Complete Guide to Conversational Process Automation

08 July 2021

The Complete Guide to Conversational Process Automation

The Retailers' Guide to Omnichannel Customer Service

08 July 2021

The Retailers' Guide to Omnichannel Customer Service

Ultimate Checklist to Evaluate Customer Service Platforms

08 July 2021

Ultimate Checklist to Evaluate Customer Service Platforms

The Ultimate Guide to Conversational AI

30 June 2021

The Ultimate Guide to Conversational AI

Gartner Magic Quadrant for CRM & Customer Engagement Centre 2021

21 June 2021

Gartner Magic Quadrant for CRM & Customer Engagement Centre 2021

The Inner Circle Guide to AI, Chatbots, and Machine Learning

18 May 2021

The Inner Circle Guide to AI, Chatbots, and Machine Learning

23 April 2021

Zendesk Customer Experience Trends 2021

DMG Cloud Based Contact Centre Infrastructure Product & Market Report

25 January 2021

DMG Cloud Based Contact Centre Infrastructure Product & Market Report

Gartner Magic Quadrant for Contact Centre as a Service 2020

19 January 2021

Gartner Magic Quadrant for Contact Centre as a Service 2020

Agent Experience: Improving Agent Satisfaction

12 January 2021

Agent Experience: Improving Agent Satisfaction

The State of Agent Experience in Today's Contact Centres

11 January 2021

The State of Agent Experience in Today's Contact Centres

Agent Experience: The Key to Unlocking CX Success

10 January 2021

Agent Experience: The Key to Unlocking CX Success

Better Customer Experiences with Omnichannel Engagement

09 January 2021

Better Customer Experiences with Omnichannel Engagement

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center

08 January 2021

Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center

CX Champions: How CX Leaders Who Raise Their Game Are Driving Business Success.

07 January 2021

CX Champions: How CX Leaders Who Raise Their Game Are Driving Business Success.

Using AI for Better Self-Service

06 January 2021

Using AI for Better Self-Service

ContactBabel Inner Circle Guide to First Contact Resolution 2020

05 January 2021

ContactBabel Inner Circle Guide to First Contact Resolution 2020

Gartner Magic Quadrant CCaaS 2019

03 January 2021

Gartner Magic Quadrant CCaaS 2019

NICE inContact CXone named a leader.

02 January 2021

NICE inContact CXone named a leader.

01 October 2024