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Annual Customer Conference

CX IN FOCUS: UNLOCK INSIGHT, DRIVE ACTION

THURSDAY, 23 OCTOBER 2025 | 30 EUSTON SQUARE, LONDON

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Back by popular demand – the Route 101 Annual Customer Conference is returning, and it’s bigger than ever...

Now at a larger venue to match our growing community, this year’s event unites CX leaders, innovators and technology specialists to explore the latest developments in CX. Expect honest insights, real-world stories and a clear picture of what’s next – giving you the knowledge to stay ahead of the curve.

WHY ATTEND?

Gain direct insights from top industry voices

Learn from recognised leaders in CX and technology who are influencing how brands interact with customers around the world.

Real-life success stories (not just theory)

See how well-known organisations have transformed service delivery, increased agent engagement and improved customer journeys.

Network with peers facing the same challenges

Whether you're looking to swap ideas or build new partnerships, you'll be surrounded by people who understand the reality of CX today.

See the tech up close

Live demos from top vendors, along with a dedicated expo area, let you explore the tools transforming modern contact centres, helping you make smarter investment decisions.

Expert panels and Q&A sessions

Expect a packed agenda full of practical strategies to improve CX delivery and get the most out of your contact centre. This is your chance to question, discuss, and dive deeper.

See where AI fits into real-world CX today

Discover how leading teams are using AI, automation and agentic capabilities to support both customers and agents. Hear what’s working, and how to deliver real business outcomes.

 

 

KEYNOTE SPEAKERS

Jo Causon
Steve Morrell
Richard Simpson

Jo Causon
CEO,
Institute of Customer Service


 

Steve Morrell
Managing Director, ContactBabel


 

Richard Simpson
Chief Solutions Officer, Route 101


 

"It was incredibly insightful to hear from other customers and understand their experiences with your solutions. I found it to be really beneficial." Head of Customer Experience, Silverstone
"Always stimulating and lots of engagement with clever people and old friends." Solutions Consultant, Concentrix
"I thought the content was varied and gave good insight." Customer Services Manager, Riverford

AGENDA

10:00 - ARRIVAL AND REGISTRATION

Grab a coffee and a pastry, explore the venue and find your seat.

10:15 - Welcome & Opening Remarks - Russell Attwood, CEO, Route 101

Kick off the day with a warm welcome from Russell Attwood, CEO of Route 101. He’ll set the stage for the event, and introduce the key themes for the day: CX AutomationAgent Augmentation, and Operational Strategy.

 

10.30-11.30

THEME ONE: OPERATIONAL STRATEGY

Building resilient, scalable operations that support long-term CX success.

10:30 -  'The State of Customer Service in 2025/26' - Jo Causon, CEO, The Institute of Customer Service

Jo Causon shares a timely overview of the evolving customer service landscape, drawing on insights from the UK Customer Satisfaction Index and recent research. Discover the key trends shaping customer expectations, the role of AI and human connection, and what organisations must do to build trust, loyalty, and resilience in the year ahead.

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11:00 - 'Beyond the Buzzwords: Choosing Technology Solutions That Actually Work For You' - Richard Simpson, Chief Solutions Engineer, Route 101

Cut through the hype and get practical insights into selecting tech solutions that truly fit your business. Richard shares a proven framework for evaluating platforms, avoiding common pitfalls, and making confident, value-driven decisions.

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11:30 - COFFEE BREAK

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11.45 - 12.45

THEME TWO: CX AUTOMATION

Streamlining interactions, reducing friction, and delivering faster, smarter service.

11:45 -'Inside the AI Shift: Industry Insights Into the Evolution of AI in CX' - Steve Morrell, Managing Director, ContactBabel

AI is rapidly reshaping the customer contact landscape - but what’s really happening on the ground? In this session, Steve Morrell draws on extensive industry research to explore how AI is being deployed across UK contact centres, the key challenges organisations are trying to solve, and the results they’re seeing.

From the decline of rules-based bots to the rise of agentic AI, Steve will highlight the major trends, emerging technologies, and strategic shifts that are defining the next wave of CX automation. This is your opportunity to understand where the industry is heading - and how to position your organisation to benefit.

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12:15 - CX In Action: Case Study  - watch this space

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12:30 -  Demo: CX Automation led by Ben Smith, Technical Solutions Consultant, Route 101

Showcase of tools and workflows that enhance customer journeys.

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12:45 - LUNCH BREAK

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14.00 - 16.00

THEME THREE: AGENT AUGMENTATION

Empowering agents with intelligent tools to enhance performance and satisfaction.

13:30 - CX In Action: Case Study - watch this space

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14:00 -  Demo: Agent Augmentation led by Ben Willmott, Principal Solutions Consultant, Route 101

Interactive demo of technologies supporting smarter, more efficient agents.

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14:15 - TBC - Watch this space!

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14:45 - COFFEE BREAK

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15:00 -  Demo: Operational Strategy led by Russell Phillips, Senior Technical Solutions Consultant, Route 101

Tools and techniques for building scalable, data-driven CX operations.

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15:15 - TBC - Watch this space! 

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15:45 - Q&A

16:00 - CONFERENCE ENDS

 

GALLERY

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VENUE
30 Euston Square, London

 

Register to Attend: 

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